India Gadget Reviews

From Print to Digital, How Has Marketing Changed?

There aren't many parts of our lives that the internet hasn't changed, and the way that goods and services are sold to us has altered considerably in recent years thanks to the rise of digital channels and the increasing access that people have to them. And it's not surprising - companies are always going to look to spend their marketing budgets on channels that will give them the greatest exposure. Value for money is always attractive, and by pushing marketing efforts online, firms can reach their target audience more cheaply and more effectively. While for the moment, more traditional marketing avenues, such as advertising on billboards, in magazines and on television is far from dead, the changes that have been brought in by companies in order to maximise the benefit they receive from online marketing is immense.

Marketing has always been around in one form or another. From putting up a sign outside a shop to producing a television advert that will be seen by millions of people across the globe, the essential aim is always the same - to sell something. You could be selling a product, a service, an idea or perhaps a way of life. You're looking to grab someone's attention and tell them something - it could be "buy our new soft drink" or "support our charity", it doesn't matter.

The methods and tactics involved in marketing have changed considerably in recent years. The marketing budgets of small companies and large multi-nationals alike have altered to reflect the growth of the internet and the shift away from more traditional methods of communication. Print newspapers and magazines have lost out in a big way to the internet as consumers look to digital sources for information and content. The change is understandable - people have come to demand information to be served up to them in the most convenient manner possible and the internet and content providers have obliged. Even newspapers, which have suffered considerably over the past 10 years thanks to declining readership levels, appear to be finally getting to grips with the online world and the fact that they will have to change their approach if they are to survive in the digital age. People still crave information - that demand has not changed. And when large groups of consumers flock to a particular source, marketing professionals are never far behind.

Search engine optimisation, social media channels, PPC services, professional copywriters and editors, mobile websites and retail apps for smartphones. All of these channels and tools are gaining ground and that trend looks set to continue apace. Are the traditional forms of print marketing dead? No, and it is unlikely that will happen anytime soon. However, it is abundantly clear that the online world has a significant part to play in the way goods and services are sold and that role will only continue to grow over the coming years. Online shopping, and the convenience of being able to make purchases from the comfort of a home or office environment, appeals to a large number of people. In essence, marketing hasn't changed at all, but the channels that companies use to reach their target audience has, and will continue to do so, as it has for thousands of years.

Search engine optimisation, social media channels, PPC services, professional copywriters and editors, mobile websites and retail apps for smartphones. All of these channels and tools are gaining ground and that trend looks set to continue apace.

This post was written by: Sabrez Alam

This is Sabrez Alam, a passionate blogger and creator of this blog and many more. You can follow me on Facebook